The Dragon's Den studio at MediaCityUK is based in Salford.
MediaCityUK is a major media complex in Salford, Greater Manchester, developed beside the Manchester Ship Canal. It became an important centre for television production and broadcasting, with studios, offices and creative organisations located on the former industrial waterfront.
Dragon's Den has been associated with production in the Greater Manchester media hub. The location is often casually described as Manchester because Salford is part of the wider Greater Manchester urban area, but the precise city and local-government answer is Salford.
This distinction matters for location questions. Manchester and Salford are neighbouring cities with closely connected media and transport networks, yet they are separate local authorities. MediaCityUK also hosts major broadcasters and programmes beyond Dragon's Den.