MediaCityUK, the production location associated with Dragon's Den, is situated in Salford, England.
MediaCityUK is a major media and technology development at Salford Quays beside the Manchester Ship Canal. It became a home for broadcasters and production companies, including the BBC, and helped establish Greater Manchester as one of the United Kingdom’s most important centres outside London for television production.
Dragon's Den is often loosely described as being filmed in Manchester because Salford is part of the Greater Manchester metropolitan area. Geographically and administratively, however, MediaCityUK is in the City of Salford. That distinction explains why both names can appear in descriptions of the programme’s production base.
The development also houses studios, offices, educational facilities and broadcasting infrastructure. Its location is therefore more than a simple television studio address: it is part of a large media complex. The programme has used different production arrangements over time, so the exact studio context should not be confused with the wider MediaCityUK location.