In which city did McDonald’s open its first McCafé?

McDonald’s opened its first McCafé in Melbourne, Australia.

The first McCafé opened in Melbourne in 1993. The concept added a dedicated coffeehouse-style offering to the McDonald’s restaurant environment, helping the company compete for customers seeking espresso drinks and café beverages. It was developed in Australia before being adopted in many other markets.

McCafé became an important extension of McDonald’s branding because it allowed the company to present itself as more than a quick-service hamburger restaurant. Its visual identity, beverage menus, and café-focused interiors varied by country, but the McCafé name created a recognizable international sub-brand.

The first location is sometimes incorrectly placed in the United States because McDonald’s is an American company. However, the concept originated in Australia. McCafé later expanded internationally, and coffee became a more prominent part of McDonald’s menus in numerous countries.