In which city did McDonald's launch its first McCafé in 1993?

McDonald's launched its first McCafé in Melbourne in 1993.

The McCafé concept began in Melbourne, Australia, as a café-style extension of the McDonald's restaurant experience. It was designed to offer espresso-based coffee and a more café-like setting, complementing the chain's traditional quick-service menu.

The concept proved adaptable and was later expanded into other countries. McCafé locations and formats vary by market, but the brand is generally associated with specialty coffee, pastries, and café beverages sold through McDonald's restaurants.

Melbourne is sometimes confused with Sydney because both cities are strongly associated with Australia's coffee culture. The first McCafé, however, opened in Melbourne. Its creation also helped McDonald's compete in markets where café visits and barista-made coffee were important consumer habits.