In which Austrian city is Red Bull GmbH's global headquarters located?

Red Bull GmbH's global headquarters is located in Fuschl am See, Austria.

Fuschl am See is a small lakeside municipality in the Salzburg-Umgebung district, east of the city of Salzburg. Red Bull established its headquarters there, making the village one of the less expected locations associated with a globally recognized consumer brand. The company's distinctive headquarters campus is known for its setting beside Fuschlsee.

Red Bull was founded in 1984 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya. The first Red Bull energy drink was launched in Austria in 1987, adapted from an existing Thai beverage. The company later built a worldwide marketing profile through sports, aviation, motorsport, music, and extreme-event sponsorship.

People often answer Salzburg because the headquarters is in the surrounding region and Salzburg is the nearest major city. The precise municipality is Fuschl am See, not Salzburg itself. Red Bull also owns or sponsors sports organizations in several countries.