True Religion, the American denim brand, was founded in 2002.
The company was established in Los Angeles by Jeffrey Lubell and Kym Gold. It became particularly recognizable for premium jeans featuring prominent decorative stitching and an oversized horseshoe motif on the back pockets.
True Religion rose during the early-2000s premium-denim boom, when customers were willing to pay substantially more for distinctive washes, elaborate stitching and branded details. Its jeans were sold through specialty stores, department stores and company-operated retail locations.
The year 2002 refers to the brand’s founding, not the date of a particular jeans style or logo. True Religion is also distinct from similarly positioned labels such as 7 For All Mankind, Citizens of Humanity and J Brand, which emerged during the same broad premium-denim era.