The Ford Mustang was first introduced to the public in 1964.
Ford officially presented the new Mustang on April 17, 1964, at the New York World’s Fair. The launch was supported by a major publicity campaign, including simultaneous television advertising on all three major U.S. networks. The car quickly attracted attention for combining sporty styling with a relatively accessible price.
There is a frequent model-year mix-up. Ford marketed the Mustang as a 1965 model even though production began on March 9, 1964, several months before the normal start of the 1965 model year. Enthusiasts often call the earliest cars “1964½ Mustangs,” but that nickname does not change the public introduction year.
The first-generation Mustang shared important mechanical components with the Ford Falcon and was offered initially as a hardtop and convertible. A fastback joined the range later in 1964. Its long-hood, short-deck proportions helped establish the “pony car” category and inspired competitors such as the Chevrolet Camaro and Pontiac Firebird.