McDonald's redesigned the Hamburglar as a modern adult figure in 2015.
The Hamburglar had originally been depicted as a small, mischievous character in striped clothing, a mask, and a cape. He was one of the recurring personalities associated with McDonaldland advertising and was portrayed as someone who tried to steal hamburgers.
In 2015, McDonald's presented a substantially different version of the character. The redesign showed an adult man with dark hair, a coat, gloves, and a more contemporary fashion style. The company used the updated figure in a campaign promoting the return of the Sirloin Third Pound Burger.
The redesign did not create the Hamburglar character. It changed his appearance decades after the character had become part of McDonald's advertising history. This distinction helps separate the 2015 campaign from the character's original McDonaldland appearances.