Steven Bartlett joined the British TV show Dragons' Den as a dragon in 2021.
Bartlett is an entrepreneur, author and podcaster who co-founded the social-media marketing agency Social Chain. His appointment brought a notably younger technology and digital-media perspective to the investment panel.
He first appeared as a dragon in the nineteenth series, which was broadcast in 2022 after being filmed during the preceding production period. This timing can cause confusion, because some viewers associate his arrival with the year the series reached television audiences rather than the year he joined the panel.
Bartlett became one of the programme's best-known newer investors. His background differs from that of dragons whose careers were built primarily in retail, manufacturing or traditional finance.