Steven Bartlett first appeared as a Dragon on the British television show Dragon's Den in 2022.
His arrival brought a strong digital-business perspective to the panel. Bartlett co-founded Social Chain, a social-media marketing company, and became a prominent media entrepreneur through The Diary of a CEO podcast. His public profile was therefore rooted in online communities, branding and technology-led businesses.
Bartlett's appointment was notable not only because of his age but also because it reflected how the definition of a successful entrepreneur had broadened. Earlier panels often highlighted conventional retail, manufacturing, property and finance careers; Bartlett represented the social-media economy.
The year is sometimes confused with the dates of his other projects. Social Chain predates his television role, and The Diary of a CEO also began before he joined the panel. The Dragon's Den appointment itself belongs to 2022.