Pharrell Williams and Nigo founded Billionaire Boys Club in 2003. The brand joined Pharrell's music and fashion profile with Nigo's experience as the founder of BAPE and a designer deeply involved in Japanese streetwear.
Billionaire Boys Club used space-age imagery, colorful graphics, and the slogan “Billionaire Boys Club” to build a playful luxury-streetwear identity. Its astronaut motif became one of its most recognizable visual elements.
The brand is often discussed alongside Icecream, a related footwear and apparel label associated with Pharrell and Nigo. They are connected projects, but Billionaire Boys Club is the specific brand named in this question.
The partnership also reflected a broader exchange between American hip-hop culture and Japanese streetwear design. Pharrell brought celebrity and musical influence, while Nigo contributed established design knowledge and production experience.