McDonald's redesigned the Hamburglar as a modern adult character in 2015.
The 2015 redesign replaced the character's familiar childlike burglar costume with a taller, more fashion-conscious appearance. McDonald's presented the updated Hamburglar as a grown-up figure with contemporary clothing, dark hair, and a family life, while retaining the character's name and hamburger-centered identity.
The change reflected a broader effort to refresh McDonald's advertising for adult customers and modern media. The company introduced the redesigned character in a campaign connected with the return of the Sirloin Third Pound Burger, using nostalgia while giving the mascot a more current visual style.
This version should not be confused with the original Hamburglar, who debuted in McDonaldland advertising in the 1970s. The character's basic role—trying to get hamburgers—remained recognizable even as the appearance changed.