McDonald's introduced the slogan “We Do It All for You” in 1975.
The line emphasized customer service and convenience, presenting McDonald's as a place organized around fulfilling the customer’s order. It appeared during a period when the company was expanding its menu, restaurant network, and mass-media advertising.
The slogan followed “You Deserve a Break Today,” which had framed a McDonald's visit as a welcome pause. Later slogans shifted emphasis again, including “Nobody Can Do It Like McDonald's” in 1979 and “I’m Lovin’ It” in the twenty-first century.
Advertising slogan dates can be difficult to remember because campaigns overlapped across countries and some lines remained in use after their initial introductions. The 1975 date identifies the commonly cited U.S. campaign chronology, not the opening year of every international advertisement using similar wording.