In the UK version of Dragons' Den, which Dragon founded Red Letter Days?

Rachel Elnaugh founded Red Letter Days, the experience-gift company associated with her career before she joined Dragons' Den. The business sold vouchers for activities and memorable outings rather than conventional physical presents.

Red Letter Days helped popularise the idea of giving an experience as a gift in the UK. Customers could choose activities such as driving experiences, spa visits or other leisure events, with the voucher acting as a flexible present. The model relied heavily on branding, presentation and a broad network of suppliers.

Elnaugh became a Dragon on the first British series in 2005. Her experience made her particularly recognisable as an investor in businesses built around lifestyle, customer emotion and differentiated retail concepts.

The company later experienced serious financial difficulties and entered administration in 2005. This does not change the answer to the founding question, but it is an important part of the Red Letter Days story. The brand was subsequently acquired and continued under new ownership.