Peter Jones has been the longest-serving original dragon on the UK television show Dragon's Den.
Jones joined the programme at its launch in 2005 and remained a regular member of the investment panel across the original series. His background spans technology, telecommunications, media and leisure businesses, giving him a broad range of interests when assessing pitches.
He is especially recognisable for his tall stature and for wearing a pocket square, but his role on the programme is defined by investment decisions rather than presentation. He has backed businesses in areas including consumer products, technology and food.
Duncan Bannatyne and Theo Paphitis were also members of the early panel, while Deborah Meaden joined in the third series. The distinction matters: “original dragon” describes a launch-panel investor, whereas “longest-serving” describes continuity over the life of the programme.