Peter Jones has appeared as an investor since the first series of the UK television show Dragon's Den and is its longest-serving Dragon.
Jones is a British entrepreneur whose interests have included technology, telecommunications, leisure and media. His continuing presence links the programme's original panel with later line-ups, making him the only original Dragon still regularly associated with the main UK series for much of its run.
The original panel also included Duncan Bannatyne, Rachel Elnaugh, Simon Woodroffe and eventually Theo Paphitis, but those investors did not remain in the role for the same length of time. Deborah Meaden joined later and became another central figure in the format.
Peter Jones is also known for his tall stature and for making investments across consumer products, technology and services. His long tenure is distinct from being the programme's creator or presenter: Jones is an investor, while the presenter role has been held by different broadcasters.