In the UK television show Dragon's Den, which business did Peter Jones found in 1998?

Peter Jones founded Phones International Group in 1998.

The company was established by Jones as a telecommunications business and became an important part of his entrepreneurial career before his long-running role as an investor on the UK television show Dragon's Den. Phones International Group operated in the mobile-phone and communications sector, reflecting Jones's early concentration on technology and telecommunications.

Jones later became associated with a broad portfolio of investments and business interests, including technology, retail and consumer brands. His background helps explain why pitches involving scalable products, distribution and communications have often been relevant to his interests on the programme.

Phones International Group is sometimes confused with Carphone Warehouse or Phones 4u, both prominent names in the British mobile-phone market. They were separate businesses. The company founded by Jones was specifically called Phones International Group, and the founding year was 1998.