In the UK television show Dragon's Den, entrepreneur Rob Law created the ride-on children's suitcase Trunki.
Trunki was designed as a lightweight case that children could sit on and ride through airports while travelling. Law developed the concept through his company Magmatic and positioned it as both practical luggage and a child-friendly travel product.
Law appeared on Dragon's Den in 2006 seeking investment. The Dragons did not make a deal, but Trunki went on to become a successful product and won design recognition. The appearance is frequently remembered because the product’s later success contrasted with the panel’s decision not to invest.
Trunki is not the same as Tangle Teezer, another famous Dragon's Den-related product. Tangle Teezer is a hairbrush brand, while Trunki belongs to the children’s travel-luggage market.