Steven Bartlett joined the UK television series Dragons' Den in 2022 as a co-founder of Social Chain.
Bartlett is a British entrepreneur, author and podcaster. He co-founded the social-media marketing agency Social Chain with Dominic McGregor, and the company's growth made Bartlett a prominent figure in digital business and online marketing.
His appointment gave Dragons' Den a younger investor with experience rooted in social media, branding and internet-native companies. He joined after a period in which the programme had continued to update its panel with entrepreneurs from newer business sectors.
Social Chain and Bartlett's later podcast career are separate parts of his public profile. The question identifies him through the company he co-founded, not through his podcast or his authorship.