In the UK television series Dragon's Den, what was Levi Roots's product called?

Levi Roots's product on the UK television series Dragon's Den was called Reggae Reggae Sauce.

The sauce was created from a family recipe and sold by Roots at events including London's Notting Hill Carnival. Its name drew on his musical identity and Caribbean heritage, helping distinguish it from generic barbecue and hot-pepper sauces.

Roots presented the product to the Dragons in 2007 and secured an investment offer from Peter Jones and Richard Farleigh. The television appearance gave the product national exposure and helped launch a larger commercial operation.

The brand later expanded beyond its original sauce into other Caribbean-inspired food products. The pitch is often remembered as a clear example of how a distinctive product story, an identifiable brand and a demonstrable customer base can strengthen an entrepreneur's presentation.