In the UK television programme Dragons' Den, which product brand was created by entrepreneur Levi Roots?

Levi Roots created the Reggae Reggae Sauce brand, which became famous after his appearance on the UK television programme Dragons’ Den.

Roots, a Jamaican-British musician and entrepreneur, presented his jerk barbecue sauce to the Dragons. The product’s name and branding drew on his reggae career and Jamaican culinary heritage, helping it stand out in the crowded sauce market.

The pitch became one of the programme’s most memorable examples of a food product receiving national attention. Reggae Reggae Sauce subsequently expanded into a broader range of Caribbean-inspired food products.

The brand is sometimes confused with Blue Dragon, an unrelated company selling Asian food products, or with Encona, another hot-sauce brand. Those names belong to different businesses. The correct answer is the brand created and promoted by Levi Roots.