Rachel Elnaugh was known for owning and founding the experience-gift company Red Letter Days.
Red Letter Days sold vouchers for activities and experiences, including leisure, travel and adventure packages. The business became one of the earliest prominent British examples of selling experiences as gifts rather than conventional physical products.
Elnaugh’s role as a Dragon gave the brand additional public visibility, but the company later experienced financial difficulties and entered administration in 2005. It was subsequently acquired by another company, so later ownership should not be confused with Elnaugh’s original connection.
The business is sometimes mixed up with Buyagift, another experience-gift retailer. They are separate brands. The answer asks for the Dragon associated with creating Red Letter Days, not the company that later acquired its assets.