In the UK television programme Dragons' Den, what company did Peter Jones found in 1998?

The story behind the answer

Peter Jones founded Phones International Group in 1998.

The company operated in the mobile-communications sector, reflecting Jones’s long-standing interest in technology and telecommunications. His business career had already included work in computers and personal communications before he became a television investor.

Jones joined the original UK Dragons’ Den panel and became the only original Dragon to remain continuously associated with the programme across its long run. His television role is therefore closely linked to his earlier experience in building and backing businesses.

Phones International Group should not be confused with Carphone Warehouse, the much larger mobile-phone retailer founded by Charles Dunstone and Julian Dunkerton. Both names are associated with mobile phones, but they are different companies and have different founders.

Source: Wikipedia · fact-checked Sept. 2026

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