In the UK show Dragon's Den, which investor backed the Levi Roots Reggae Reggae Sauce pitch?

Peter Jones and Richard Farleigh backed Levi Roots's Reggae Reggae Sauce pitch on the UK show Dragon's Den.

The televised deal offered £50,000 for 40% of the business. The partnership combined Jones's long-running Dragon's Den presence with Farleigh's investment experience, creating a deal that became particularly prominent in coverage of the programme.

Roots had already developed the sauce from a family recipe and had sold it at events before appearing on television. The investment helped turn a small food operation into a national brand, with sauce, marinades and other products later associated with the Reggae Reggae name.

This question is sometimes confused with the separate fact that Roots later worked with other business partners. The original televised Dragons linked to the famous pitch were Jones and Farleigh.