In the UK show Dragons' Den, what is the name of the sauce business founded by Levi Roots?

Levi Roots founded the sauce business Reggae Reggae Sauce, which he pitched on the UK show Dragons' Den.

Roots appeared on the programme in 2007 seeking £50,000 for a 20 percent share of his company. The pitch featured his Caribbean-style jerk sauce and helped turn him into a nationally recognised entrepreneur and performer.

The business later became associated with a wider range of Caribbean-inspired food products, while the original sauce remained its signature item. Roots was born Keith Valentine Graham in Jamaica and moved to the United Kingdom as a child.

A common mix-up is to treat Reggae Reggae Sauce as merely a television product. The brand existed as a business idea before the broadcast, but Dragons' Den gave it major public exposure and helped secure investment from Peter Jones and Richard Farleigh.