In the 'This Is Fine' meme, what is the dog sitting in a burning room saying?

In the “This Is Fine” meme, the dog says, “This is fine.” The image comes from KC Green’s 2013 webcomic strip “On Fire,” published as part of his Gunshow webcomic. In the scene, an anthropomorphic dog sits calmly at a table drinking tea while the room burns around him.

The original six-panel comic becomes increasingly bleak: the dog acknowledges that everything is fine even as the fire spreads and begins affecting him. The first two panels were later separated from the full strip and circulated online, where the dog’s calm denial became the central joke.

The meme gained broad attention around 2014 and became a shorthand for treating an obviously disastrous situation as normal. A common mix-up is assuming the dog is simply saying “I’m okay” or that the image was created as a standalone meme; its recognizable wording is specifically “This is fine,” and it originated in a comic.