In the movie “Anchorman,” Brian Fantana uses a cologne called Sex Panther by Odeon.
Brian, played by Paul Rudd, reveals the fragrance while preparing to impress Veronica Corningstone. He presents it as an exotic seduction tool, claiming it is illegal in nine countries and contains real panther parts. Those claims are deliberately ridiculous: Sex Panther is a fictional product invented for the film’s comedy.
The scene becomes memorable because Ron Burgundy reacts to the scent with increasingly negative descriptions, including that it stings the nostrils and smells like gasoline. Brian nevertheless insists that “60% of the time, it works every time,” an intentionally illogical line that became one of the movie’s best-known quotes.
A common mix-up is leaving off “by Odeon.” The canonical answer to the question is Sex Panther, while “Sex Panther by Odeon” is the full name used in the dialogue. The cologne also returns as a joke in “Anchorman 2: The Legend Continues,” extending the fictional fragrance’s role beyond the original 2004 movie.