Rob Law is the entrepreneur behind Trunki, the ride-on children’s suitcase associated with Dragon's Den.
Law is a British product designer and entrepreneur. Trunki was created as luggage that children could ride on while travelling, combining a suitcase with a child-friendly form. Its design aimed to make airport and travel journeys more manageable for families while giving children an engaging product.
The Trunki pitch is remembered partly because the requested investment was not agreed on the terms Law sought. Despite that television outcome, the product later became commercially successful and won design recognition. A televised rejection or failed negotiation therefore does not necessarily predict a product’s eventual market performance.
Trunki is often mixed up with Tangle Teezer because both are famous product stories from the programme. Their entrepreneurs are different: Rob Law created Trunki, while Shaun Pulfrey created Tangle Teezer.