Peter Jones is the Dragons' Den investor known by the first name Peter.
Jones has been part of the British programme since its first series and is one of its longest-serving investors. He is a British entrepreneur whose business interests have included technology, communications, property and retail ventures.
On the show, Jones is often associated with detailed questions about a company's valuation, sales performance and potential for growth. He is also recognisable for his tall stature and distinctive presentation style, but those visual details are not the basis of the answer.
Jones's role is as an investor rather than the programme's presenter. He evaluates pitches alongside other dragons, and a proposal accepted in the studio remains dependent on due diligence before a final investment is completed.