In the British TV show Dragon's Den, investor Steven Bartlett co-founded the social-media marketing company Social Chain.
Bartlett established Social Chain with Dominic McGregor in 2014. The company grew from work focused on social-media marketing and digital campaigns into an international social-media and marketing business.
Bartlett’s experience at Social Chain helped explain his appointment to Dragon's Den in 2022. He brought a perspective shaped by online communities, digital branding and technology businesses, complementing Dragons whose backgrounds were mainly in retail, manufacturing or traditional services.
The company is often described simply as Bartlett’s business, but Dominic McGregor was his co-founder. That detail matters because “founded by” and “co-founded by” are not interchangeable when identifying the people behind a company.