Steven Bartlett became the youngest-ever Dragon when he joined the British television show Dragon's Den.
Bartlett joined the panel in 2022, bringing a background in digital marketing, social media and entrepreneurship. He co-founded Social Chain, a social-media marketing agency, and became known for building businesses aimed at younger, digitally focused audiences.
His appointment broadened the panel's profile. Earlier Dragons were often associated with retail, manufacturing, property, leisure or traditional consumer businesses, whereas Bartlett was particularly identified with internet-native companies and modern brand building.
“Youngest-ever Dragon” refers to his age when appointed to the panel, not to the youngest contestant or youngest person to receive an investment. Those are separate records and can change depending on the definition used. Bartlett's role also made him notable as one of the programme's most recognisable digital-business investors.