Peter Jones is the founder of Phones International Group, the mobile-phone business associated with him before and during his career as a Dragon.
Jones established Phones International Group in 1998. The company operated in the mobile-communications market, a sector that was expanding rapidly as mobile phones became mainstream consumer products. His technology and communications experience became a defining part of his business profile.
Jones joined the original Dragon's Den panel in 2005 and has remained the programme’s longest-serving investor. His background helps explain why pitches involving technology, telecommunications and scalable consumer products have often been especially relevant to him.
Phones International Group is not the same as every business in Jones’s portfolio. He has also invested in or founded companies across media, property, retail and technology. The specific answer is Peter Jones because the group was founded as part of his early mobile-business career, not by another Dragon with retail interests.