In the British TV show Dragon's Den, which dragon is known for founding Red Letter Days?

The story behind the answer

Rachel Elnaugh is known for founding Red Letter Days, the experience-gift company associated with her career and her appearance as a dragon.

Red Letter Days sold gift vouchers for experiences rather than conventional physical products. Its offers included activities and leisure events, helping establish the experience-gift market as a distinctive retail category in Britain. Elnaugh built the business before becoming part of the original Dragon's Den panel.

The company later experienced serious financial difficulties and entered administration in 2005. It was subsequently acquired by Peter Jones, creating an unusual connection between two people from the programme's investor world. That later business history is why Red Letter Days can appear in accounts of both Elnaugh and Jones.

The founding association, however, belongs to Elnaugh. A common mistake is to name Jones because he acquired the troubled company, but acquisition and founding are different claims.

Source: Wikipedia · fact-checked Sept. 2026

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