Rachel Elnaugh founded the Red Letter Days experience-gift company and was an original dragon on the British TV show Dragons' Den.
Elnaugh established Red Letter Days in 1989. The company sold vouchers for experiences such as driving, dining and leisure activities, helping popularise the idea of giving an experience rather than a conventional physical present.
She joined the first British Dragons' Den panel in 2005 alongside Peter Jones, Duncan Bannatyne, Simon Woodroffe and Anita Roddick. Her entrepreneurial background made her a notable early investor, although she left the programme after its first series.
Red Letter Days later encountered serious financial difficulties and entered administration in 2005. The brand was subsequently acquired by Theo Paphitis, creating an often-remembered connection between two dragons that can blur who originally founded the company.