In the British TV show Dragons' Den, Levi Roots initially offered 20 percent of Reggae Reggae Sauce for investment.
Roots pitched his Caribbean sauce in 2007, asking the Dragons for financial backing in return for an ownership stake. The 20-percent figure was his opening proposal, not the final shareholding associated with the televised deal. Peter Jones and Richard Farleigh ultimately agreed to invest together on different terms.
This distinction explains why accounts of the pitch can mention both 20 percent and 40 percent. Roots offered 20 percent at the start, while the deal reported after negotiation gave the investors a larger combined stake. The question asks for the percentage he offered, rather than the percentage eventually agreed.
The pitch became a landmark moment in the programme's history because the sauce business went on to grow into a major branded food company. Its later success does not change the terms of Roots's original on-screen request.