In the British TV show Dragons' Den, what is the name of the sauce brand pitched by Levi Roots?

The sauce brand pitched by Levi Roots on the British TV show Dragons' Den was Reggae Reggae Sauce.

The product is a Jamaican-style jerk barbecue sauce connected with Roots's Caribbean cooking and musical identity. Its memorable branding helped make the pitch particularly distinctive, but the business case also mattered: Roots was seeking investment to move from small-scale production toward wider commercial distribution.

The pitch aired in 2007 and became a landmark moment in the programme's history. Peter Jones and Richard Farleigh agreed to invest, and the brand later expanded beyond its original sauce into other food products and supermarket lines.

Reggae Reggae Sauce is the brand name, while Levi Roots is the entrepreneur. Those answers are related but not interchangeable, which is why the question asks specifically for the product rather than its founder.