Rob Law is the entrepreneur behind the Trunki children's ride-on suitcase featured on the British TV show Dragon's Den.
Law designed Trunki, a lightweight ride-on suitcase intended to make travel easier and more entertaining for young children. The product became associated with the programme after Law pitched it to the Dragons during the show's early years.
The pitch is particularly memorable because Law did not secure the deal he wanted on the programme, yet Trunki went on to become a major commercial success. That outcome is a useful reminder that a televised rejection does not necessarily predict a product's future performance.
Trunki is sometimes confused with ordinary children's luggage or with other travel products shown on Dragon's Den. Its defining feature is the ability for a child to sit on and ride the case, while Rob Law is the specific inventor and entrepreneur linked to the brand.