In the British TV show Dragons' Den, what is the investment panel collectively called?

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The investment panel in the British TV show Dragons' Den is collectively called the dragons.

Each dragon is a wealthy entrepreneur or business investor who listens to pitches and decides whether to offer money, expertise or connections in return for equity. The name gives the British version its title and distinguishes it from international adaptations with different panel names.

The term also reflects the show’s central visual and dramatic idea: entrepreneurs enter a room where powerful investors guard their money and challenge proposed valuations. A contestant who receives an offer may negotiate the amount invested and the percentage of the business offered.

The dragons are not a permanent, unchanging group. The panel has included original members, later regulars and guest investors across different series. The collective label remains the same even when the individual members change.

Source: Wikipedia · fact-checked Oct. 2026

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