In the British TV series Dragon's Den, which two Dragons jointly invested in Levi Roots' business?

Peter Jones and Richard Farleigh jointly invested in Levi Roots' business on the British TV series Dragon's Den.

Levi Roots appeared in 2007 seeking investment for Reggae Reggae Sauce. Jones and Farleigh each contributed £25,000, creating a combined investment of £50,000. Together they received 40% of the company, with each investor taking a 20% share.

The deal is often misremembered because Dragon's Den has featured many changing combinations of investors. Other famous Dragons, including Deborah Meaden, Duncan Bannatyne, and Theo Paphitis, were involved in different pitches or different periods of the programme, but they were not the pair who made this deal.

The investment helped Roots move from a small-scale product into a much larger branded food business. The pitch is frequently cited as an example of how television exposure and investor backing can accelerate a consumer product.