Simon Woodroffe, an original Dragon on the British TV series Dragons' Den, founded the Yo! Sushi restaurant chain.
Woodroffe launched Yo! Sushi in London in 1997. The chain became known for serving dishes from a conveyor belt, bringing a visually distinctive and highly recognisable service system to casual Japanese dining in Britain.
He later became associated with entrepreneurship, design and hospitality ventures, and joined the original Dragons' Den panel when the British programme launched. His presence connected the television format with a founder whose own business story involved an unusual customer experience and a strong brand identity.
Yo! Sushi is often written as YO! Sushi in the company's branding. The relevant founder is Simon Woodroffe, not Peter Jones or the other original Dragons. Doug Richard was also an original investor, but he was not the founder of that restaurant chain.