Peter Jones is the Dragon who founded the technology company Phones International Group.
Phones International Group was established by Jones in 1998. The company operated in the mobile-communications sector, a field that matched Jones's broader interest in technology and consumer electronics. His entrepreneurial career also included ventures connected with telecommunications, media and leisure.
Jones joined Dragon's Den at the programme's launch and became one of its most recognisable investors. In a pitch, he commonly evaluates the product, the market, the requested valuation and the entrepreneur's ability to execute the plan. His own experience in technology businesses is relevant when assessing companies based on communications or digital products.
Phones International Group should not be confused with Carphone Warehouse. Carphone Warehouse was founded by Sir Charles Dunstone and Sir David Ross, while Phones International Group is associated with Peter Jones. Jones has also been linked with the mobile-phone retail brand Phones 4u, but the question asks specifically for the founder of Phones International Group.