Michelle Mone is known for founding the lingerie brand Ultimo and later appearing as a Dragon on the British TV series Dragon's Den.
Mone launched Ultimo in 1996. The brand became associated with fashion-led lingerie designed to provide support while using contemporary styling. Its growth made Mone a prominent Scottish entrepreneur and business personality before her television appearances.
Her background is different from that of many Dragons whose best-known businesses are in finance, retail chains or technology. Ultimo was a consumer brand built around design, manufacturing and marketing, so Mone brought experience of turning a specific product concept into a recognisable label.
Mone's title and role can cause confusion because the programme has featured several women entrepreneurs, including Deborah Meaden, Kelly Hoppen and Rachel Elnaugh. Those investors had different business backgrounds. The identifying fact here is the lingerie brand: Ultimo was founded by Michelle Mone, who was appointed to the House of Lords in 2015 as Baroness Mone of Mayfair.