Theo Paphitis is the Dragon associated with the fashion retailer La Senza.
Paphitis became known for building and investing in retail businesses, and La Senza was one of the best-known brands connected with his commercial career. The retailer specialised in lingerie and related products, operating through high-street stores and other retail channels.
La Senza is sometimes confused with other lingerie brands that appeared in retail portfolios or with businesses associated with fellow Dragons. The relevant connection here is Paphitis's ownership and business leadership, not a Dragons' Den pitch by the company itself.
Paphitis joined the British panel after establishing a reputation in retail. His Dragons' Den profile therefore reflects a wider entrepreneurial career rather than a company created by the programme. Retail ownership can also change over time, so historical associations should be distinguished from the current operator of a brand.