In the British TV series Dragon's Den, what was the name of Peter Jones's telecommunications company founded in 1998?

Peter Jones's telecommunications company founded in 1998 was Phones International Group.

Peter Jones is a British entrepreneur and one of the long-standing investors associated with the British Dragon's Den panel. Before becoming widely known from television, he built businesses in areas including telecommunications, technology and leisure. Phones International Group was an important part of that earlier business career.

The company operated in the mobile-communications sector, a rapidly expanding market in the late 1990s and early 2000s. That timing is significant: mobile phones were moving from specialist products toward mass-market consumer technology, creating opportunities in distribution, services and related products.

The name is easily confused with major consumer-facing telecom brands such as Carphone Warehouse or TalkTalk. Those are separate businesses. Phones International Group identifies Jones’s own telecommunications enterprise and should not be replaced by a generic description such as “a mobile-phone company.” His television profile later made his technology and commercial experience part of his investor persona.