The room where entrepreneurs pitch to the investors in the British TV series Dragons' Den is called the Den.
The title describes the central set: entrepreneurs enter the room, deliver a presentation and answer questions from the dragons. They usually state the amount of money they want and the percentage of their business they are prepared to offer in return.
The programme's language distinguishes the Den from the negotiations that follow. A dragon may make an offer, several dragons may combine, or every investor may decline. An agreement filmed in the room can also be subject to later due diligence, so a televised handshake is not always the end of the business process.
The word “den” is part of the British title and is also used in international versions of the format. It should not be confused with “boardroom,” a term more strongly associated with corporate meetings and other reality television programmes.