Levi Roots founded the company associated with Reggae Reggae Sauce after pitching the product on the British TV programme Dragon's Den.
Roots, whose birth name is Keith Valentine Graham, developed a food business built around Caribbean flavours. His sauce pitch became a landmark moment in the programme's history because it combined a distinctive product, a memorable personal brand and a clear cultural identity.
The television appearance is often discussed as though the programme itself created the product. In reality, Roots had already developed and sold the sauce before entering the Den. The show supplied national exposure and an investment opportunity, while manufacturing, distribution and brand development followed through the business.
The Dragons are investors rather than founders of the contestant's company. Peter Jones and other panel members may be associated with the deal, but the entrepreneur behind the brand is Levi Roots. This distinction makes the answer a person, not the sauce, the company or a Dragon.