Sara Davies founded Crafter's Companion, the craft-products company associated with her role on the British TV programme Dragon's Den.
Davies developed the business from a university project. She identified a problem faced by paper crafters and created a tool that made it easier to produce envelopes. The company initially sold that product and later expanded into a broader range of craft supplies, tools and creative materials.
Crafter's Companion is an example of a business built around a practical product that can be demonstrated directly to customers. Davies’s experience was relevant to Dragon's Den because many pitches involve manufacturing, packaging, retail distribution and brand development rather than purely digital services.
The company name is sometimes confused with a television programme or a general craft retailer, but it is the business Davies founded. Her Dragon's Den role began after she had already established the company, so the programme did not create Crafter's Companion; it introduced her as an experienced entrepreneur and investor.