Peter Jones was the original Dragons' Den investor associated with founding Phones International Group.
Phones International Group was a telecommunications business established by Jones in 1998. The company traded in mobile phones and related services, helping build the business background that later made him one of the programme's best-known investors.
Jones was part of the original British Dragons' Den panel when the series launched in 2005. His investment interests have included technology, consumer products, retail and media. On the programme, he is often recognised for asking detailed questions about margins, ownership percentages and how a company could scale.
The other names in the answer choices are also connected with the programme or British business, which can make this fact easy to confuse. Duncan Bannatyne and Theo Paphitis were fellow dragons, while James Caan joined the panel later. Phones International Group specifically points to Peter Jones.