Peter Jones has appeared in every series of the British television show Dragons' Den since its 2005 launch.
Jones is the only original investor to remain a regular dragon throughout the programme's run. His business background includes technology, media, property and retail ventures, giving him a broad investment profile on the panel.
He is often confused with other long-serving dragons, particularly Deborah Meaden and Duncan Bannatyne. Both became strongly associated with the programme, but neither was present from the first series and neither has appeared in every series. Jones is also known for appearing on the American version of the format, Shark Tank, as a guest investor.
His continued presence makes him one of the defining figures in the British adaptation of the format. The show presents entrepreneurs seeking investment in return for an equity stake in their businesses.