Rob Law pitched Trunki on Dragons' Den. Trunki is a ride-on children's suitcase designed to make travel more engaging for young passengers.
Law developed the product after identifying a gap between ordinary children's luggage and ride-on toys. His pitch became one of the programme's most remembered cases because the product went on to achieve substantial commercial success despite the outcome of the televised negotiation.
Trunki is often confused with other travel accessories or with the Tangle Teezer pitch, another well-known product story from Dragons' Den. The inventor linked specifically to Trunki is Rob Law, who founded Magmatic, the company behind the brand.